Marketers are spoiled for choice when it comes to content curation and sharing software. This software space is stuffed with platforms that allow you to sort through content, filter noise, and analyze the impact of the social shares.
Marketers love BuzzSumo, and even for good reason. It gives you content research, social listening, influencer sourcing, and link research all in one place, and a lot of this data is free – to a point. Once your business needs some thing or better than what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a summary of the most effective BuzzSumo alternatives for many different use cases. Each of these tools provides some type of “trending content,” feature, but that’s really where similarities end. When you’re done skimming 14 different social channels for viral content, do your team a favor and look for these options.
EpicBeat is made to curate content, find influencers, and perform social listening tasks. The interface has lots of features, but is still an easy task to learn, with filters, charts, and graphs to assist you to organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly through your site. It gives you integrations for social listening across most platforms, although only Twitter is offered in the free level.
The free version also limits anyone to content up to a month old, however if that’s all you need, it’s free forever. On the premium level, subscribers can look at content lists as old as one year. The site offers built in sharing and engagement stats for every single content asset, in order to easily find one of the most viral content and share it on your own platform.
EpicBeat content dashboard
In the same company that owns EpicBeat, EpicTrack is surely an enterprise-level content sharing platform for your data-driven marketer. This software is a buzzsumo alternatives, but much more powerful with adding in-depth analytics on how content affects your bottom line. By combining your articles aggregation and sharing with site visit data, EpicTrack shows specific ROI for each component of shared content. Which means you can track the immediate results of each post within the same platform in which you first discovered or scheduled the share.
As well as giving you an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, both of which are created to assist you to gauge reader feedback. Sentiment Analysis tells you the tone of comments and shares, so you can react quickly to customer opinions (both positive and negative) without searching through every mention manually. Mention Analytics tracks your site content authors and filters customer response for you.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and web-based magazines depending on the topics and publications you specify. That could come in useful if you’re looking for relevant third-party content to share with you – or, heck, just read – on a daily basis. Although Feedly is constructed on the Rich Site Summary (RSS) model, it is far above the standard RSS feed with sharing, suggestions, as well as over 200 application integrations. Each piece of content articles are stripped down to its basic text and images, filtering out ad noise and sign-up interruptions, that makes reading on Feedly a calming experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, nevertheless the app integration permits you to develop your keyword and mention notifications into the existing content feed. The vast amount of app integrations means sharing pertinent content with your team or audience is not hard. Feedly doesn’t provide much in the way of analytics on existing or shared content, but the stripped-down feel, mobile app, and straightforward content discovery tools turn this a fantastic tool for marketers centered on reading and sharing.
Feedly mobile content views
Oktopost was created especially for marketers and social media marketing managers in the B2B space. As well as content discovery formats, your team can connect existing RSS feeds to check your most valuable causes of new content. Automation helps streamline your site content sharing by scheduling posts across social platforms and services. Additionally they give you a browser extension for convenient scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics directly into their platform to aid marketers appraise the impact of their content. It also integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored to your organization’s needs.
Oktopost social curation dashboard
As being the name suggests, Sprout Social is actually a social websites-focused content curation and sharing tool for marketers. The mixture of discovery and publication capabilities with customer support and lead tracking makes this an excellent tool for smaller businesses and companies with high social engagement. Analytics and reporting features complete the platform, allowing marketers to prove successful campaigns and show measurable leads to stakeholders.
Sprout Social’s strength is within its customer-focused integrations. Direct messages from the social channels are routed towards the dashboard, where any authorized users can respond without switching between a number of accounts. Also you can take advantage of the Monitoring feature to follow mentions using a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is fantastic for marketers and social media marketing managers that want to improve backlinks and relative SEO while also tracking content and mentions. Ahrefs crawls over 4 billion links per day, which comes in handy if your strategy relies heavily on building links. While those crawlers are out scouring the internet for links, they’re also in a position to curate tons of brand- and keyword-related content for your team to share. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike a lot of the platforms on this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. Exactly what it lacks in sharing capabilities the software makes up for in analytics. Ahrefs is perfect for content managers and SEOs thinking about how content and backlinking affects overall site and landing page rankings, but might be confusing for less experienced users.
Ahrefs content analytics dashboard
When you’re ready for an alternative to BuzzSumo, you can monitor the achievements of your social posts by searching through channels and switching from platform to platform, or you can save time and move to a social media marketing platform that will it all.